
Details
The DMEXCO (Digital Marketing Expo & Conference) is a trade fair for digital marketing and advertising. DMEXCO is the largest of its kind in Europe and has been held annually in Cologne, Germany since 2009. Marketers, agencies (media agencies, media planning agencies, advertising agencies, full-service agencies) and technology service providers have the opportunity to present their products and services at the fair.
Amid the uncertainty of a global pandemic DMEXCO 2020 was originally planned as a hybrid physical and digital event for their anticipated 40,000 visitors. In the end the event was held completely digitally as DMEXCO @home under the motto "Attitude Matters". The platform encompassed planning your personal event schedule, watching live streams by speakers and taking part in online workshops, chatting, networking and meeting with all participants. A total of over 20,000 participants, 800 speakers, and 260 exhibitors took part in DMEXCO @home. The project was a collaborative effort between the team at DMEXCO, Corussoft and myself.
Credits
Project realised as a freelancer for Navarra.is
Planing and development by Corussoft
Advise: Dominik Matyka
Product Owner: Waldemar Tomberg, Kristian Skobic
Product Design: Niclas Resch
Project Management: Johann Tomberg, Maxim Herzog
Software Development: Alex Bork, Haris Herić, Hendrik Weißbrodt, Alexander Merkle, Martina Fiedler, Julian Tan, Michael Gust
Photography: Uwe Schinkel, Max Hampel
Recognition
Features: W&V, Horizont, Meedia, Internet World Business, PerformanceIN, contentmanager Magazin
Logo animation for DMEXCO 2020

Motto for DMEXCO 2020



Custom icon set for DMEXCO @home

Sidebar communication centre for networking with participants


Dominik Matyka (Chief Advisor for DMEXCO)

Emoji picker for the chat function

Networking overlay to interact with participants

Personal conference call with other participants on the platform

Personal timetable for all bookmarked content and arranged meetings

Networking functionality to connect with relevant and new people based on interests, industries and goals

Virtual hang-out areas to exchange knowledge on specific topics



Table view of the DMEXCO @home schedule

List view for the DMEXCO @home schedule

Talks were filmed in studios and live broadcasted to the platform


Detail view for a live broadcast with all necessary information, live chat and communication centre

Fullscreen view for a live broadcast with real-time chat



Showfloor: digital expo booths for exhibitors

Virtual exhibitor booth detail page with all relevant information

From left: Claudia Frese, Anna Grodecka-Grad, Vuyiswa M'Cwabeni and Marion Mestrom


Personal profile area with picture-in-picture view during an active video session

Speaker detail page with all necessary information and scheduled talks


Group video chat in a virtual hang-out area

Video on demand made available post event for all participants


From left: Gerald Böse, Matthias Wahl, Dominik Matyka and Louise Houghton

Details
The DMEXCO (Digital Marketing Expo & Conference) is a trade fair for digital marketing and advertising. DMEXCO is the largest of its kind in Europe and has been held annually in Cologne, Germany since 2009. Marketers, agencies (media agencies, media planning agencies, advertising agencies, full-service agencies) and technology service providers have the opportunity to present their products and services at the fair.
Amid the uncertainty of a global pandemic DMEXCO 2020 was originally planned as a hybrid physical and digital event for their anticipated 40,000 visitors. In the end the event was held completely digitally as DMEXCO @home under the motto "Attitude Matters". The platform encompassed planning your personal event schedule, watching live streams by speakers and taking part in online workshops, chatting, networking and meeting with all participants. A total of over 20,000 participants, 800 speakers, and 260 exhibitors took part in DMEXCO @home. The project was a collaborative effort between the team at DMEXCO, Corussoft and myself.
Credits
Project realised as a freelancer for Navarra.is
Planing and development by Corussoft
Advise: Dominik Matyka
Product Owner: Waldemar Tomberg, Kristian Skobic
Product Design: Niclas Resch
Project Management: Johann Tomberg, Maxim Herzog
Software Development: Alex Bork, Haris Herić, Hendrik Weißbrodt, Alexander Merkle, Martina Fiedler, Julian Tan, Michael Gust
Photography: Uwe Schinkel, Max Hampel
Recognition
Features: W&V, Horizont, Meedia, Internet World Business, PerformanceIN, contentmanager Magazin

Logo animation for DMEXCO 2020

Motto for DMEXCO 2020



Custom icon set for DMEXCO @home

Sidebar communication centre for networking with participants


Dominik Matyka (Chief Advisor for DMEXCO)

Emoji picker for the chat function

Networking overlay to interact with participants

Personal conference call with other participants on the platform

Personal timetable for all bookmarked content and arranged meetings

Networking functionality to connect with relevant and new people based on interests, industries and goals

Virtual hang-out areas to exchange knowledge on specific topics



Table view of the DMEXCO @home schedule

List view for the DMEXCO @home schedule

Talks were filmed in studios and live broadcasted to the platform


Detail view for a live broadcast with all necessary information, live chat and communication centre

Fullscreen view for a live broadcast with real-time chat



Showfloor: digital expo booths for exhibitors

Virtual exhibitor booth detail page with all relevant information

From left: Claudia Frese, Anna Grodecka-Grad, Vuyiswa M'Cwabeni and Marion Mestrom


Personal profile area with picture-in-picture view during an active video session

Speaker detail page with all necessary information and scheduled talks


Group video chat in a virtual hang-out area

Video on demand made available post event for all participants


From left: Gerald Böse, Matthias Wahl, Dominik Matyka and Louise Houghton