Details
Go Pack makes cannabinoid based food supplements for esport athletes. We worked with Go Pack to create a trustworthy brand that would appeal to those modern gamers that train like athletes and see their health as a competitive advantage. The brand and communication strategy positions Go Pack as a company that helps esport athletes improve their professional output and stay healthy.

The basis of our design is an interplay of a reserved typographical approach combined with strong colours and visual cues that reference in-game items and interface tropes. The identity is a departure from outdated “gamer” stereotypes and an opportunity to channel the new esports aesthetics with a health and wellness approach to market products to the new generation of gamers.

Credits
Project realised at Navarra.is

Creative Direction: Kirill Borisov
Design: Maryan Ivasyk, Christoph Brandes, Yui Yamagishi, Niclas Resch
UI/UX Design: Niclas Resch
Brand Strategy: Lexi Hughes
Photography: Maryan Ivasyk
Project Management: Maximilian Seib