
Details
OM is a quality-driven, sustainable cosmetics brand developing and producing all of their products in southern Germany. They approached us to create a comprehensive corporate identity including brand and narrative, packaging, and content creation strategies. This included a website for their first skincare range. For my team and I, it was important that we channel the quality and purity of the ingredients in the components that make up the brand. From the beginning, we wanted to create an identity that would put all the weight on that foundation, be as transparent and natural as possible, and would invite scrutiny and deconstruction.
Credits
Project realised at Navarra.is
Creative Direction: Kirill Borisov
Design: Mattia Losa, Maryan Ivasyk, Kirill Borisov, Yui Yamagishi, Niclas Resch
UI/UX Design: Niclas Resch
Brand Strategy: Lexi Hughes
Copywriting: Lexi Hughes
Photography/Video: Sophie Schwarzenberger, Bartosz Mienik, Maryan Ivasyk, Eric Schwenke, Kirill Borisov
Talent: Celine Thümler, Alice Marie
Recognition
Awards: Red Dot Winner 2020 (Brand Design), German Design Award Special 2021
Features: L'Officiel, GQ Germany, AD Magazin, North East, Projektmono, The Brand Identity, Visuelle, SearchSystem, Fonts in Use, Mindsparkle Mag, Behance, Dinamo Typefaces
OM's word mark based on Monument Grotesk by Dinamo Typefaces

OM's hyaluronic acid eye cream

Sensual mood pictures from OM's second production shooting

Packaging for OM's hyaluronic acid face masks

Typography detail from the packaging

OM's hyaluronic acid serum ampoules